Ria’s CEO Juan Bianchi and team do amazing Ice Bucket Challenge

You must have seen it on the Internet. A movement called the Ice Bucket Challenge which has spread like wildfire across social media channels. Thousands of videos have been spawned showing people, along with some of the world’s biggest celebrities, dumping buckets of icy cold water over their heads.

To some people this idea may seem a little mad. But from the start of this movement, it’s been intended to be taken in the spirit of fun, and to raise awareness and money for research into a degenerative disease called ALS. Of course, Ria got behind this great cause!

Michael Brown, CEO and Founder of Ria’s parent company, Euronet Worldwide, was the first to be nominated. See the video here.

Mike did the challenge and nominated the heads of the biggest money transfer companies in the world, including our own CEO, Juan Bianchi. Juan not only took the challenge, he also inspired his team in California to take part too. The result is fantastic. Go Orange People, go!

 

 

The Ice Bucket Challenge is a great example of how one person, and one simple idea, can really make an impact on the world. And that, we applaud.

Editor’s note: money was donated to ALS by video participants.

 

More about the Ice Bucket Challenge and ALS:

In the middle of 2014, the Ice Bucket Challenge was born. It was inspired by former Boston College baseball captain Pete Frates who has been battling the degenerative disease for several years.

Amyotrophic lateral sclerosis (ALS), also called “Lou Gehrig’s disease” in the US, is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. It’s also known as Motor Neurone Disease (MND) in the UK and some other countries.

In the US there are around 30,000 people with ALS. Little has been spent researching this debilitating condition to find a potential cure. So far, over US $50m has been raised in less than one month as a result of the Ice Bucket Challenge.

If you would like to donate, you can do so here, or challenge yourself and your friends to get involved.